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Unpacking Contradictions
What the Tone-Deaf “He Gets Us” Ad Campaign Says About American Evangelical Christianity
If you’re like me, you may have found yourself inundated lately with advertisements from a group known as ‘He Gets Us.’ This movement, a brainchild of Hobby Lobby-linked political activism organizations like The Servant Foundation, has seeped into our collective consciousness, permeating Super Bowl Sunday ad slots and plastering billboards across highways.
At first glance, one might question the harm in such an initiative. After all, what’s wrong with attempts to make Christianity appear more accepting, relatable and palatable to the masses?
However, delving deeper, one uncovers a complex web of agendas, affiliations, and shady players underlying the ‘He Gets Us’ campaign. This is not merely an innocuous effort to rebrand Jesus; it’s a calculated campaign intertwined with Evangelical groups, anti-feminist movements, and anti-LGBT lobby groups. Behind the facade of inclusivity lies a stark reality: a right wing Evangelical campaign aimed at refurbishing the tarnished image of Christianity they themselves helped create in America.
