New Year, New Brain, New You

Revolutionizing Brain Health: The Rise of Brain Training Apps and the Brain Wellness Industry

Daniel Lawson
4 min readJan 24, 2023

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Photo by Sam Moghadam Khamseh on Unsplash

The human brain is a complex and mysterious organ; it has long been understood that it has the ability to adapt, change, and rewire itself. This process is called neuroplasticity. It means that the brain is capable of forming new connections between neurons, and even creating new neurons, in response to new experiences and information. This ability to adapt and change is what allows us to learn new skills, overcome challenges, and recover from injuries. However, it is also what makes the brain vulnerable to a wide range of conditions, including cognitive decline, memory issues, depression, PTSD and other brain-altering impairments.

In recent years, there has been a growing interest in the use of technology to help retrain and rewire the brain in order to improve mental health and cognitive function. One such technology is the app BrainHQ, which is designed to improve memory, attention, and other cognitive abilities by providing a series of exercises and challenges that target specific areas of the brain. These exercises include memory games, attention tasks, and brain-training puzzles that are designed to be challenging and stimulating, while also being enjoyable and engaging. (Please note that none of the apps

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Daniel Lawson

Daniel is a writer, artist, practicing witch and creative force to be reckoned with from New York. Support my work: https://ko-fi.com/danieljlawson